The manufacturers often call this pure lanolin creme 'God's gift for cracked skin'. Indeed many satisfied customers support this claim as natural lanolin is indeed excellent to use to protect the skin from drying and cracking and for soothing and healing skin that is already cracked. It is very good to use in cold and harsh weather and useful for people who work in outdoor environments. This lanolin creme has no fragrance, no parabens, is not tested on animals and is all natural 100% pure lanolin extracted from sheep wool. This is not the white and smooth type of creme usually producted in cosmetics - the creme has a rather sticky feel and is a golden yellow colour. This product is made in New Zealand.